United Nations Development Programme

Russian Federation


05.06.2010. UNDP and Coca-Cola Russia launch Lake Baikal conservation programme

On June 5th, Coca-Cola Russia joined forces with United Nations Development Programme (UNDP) in the effort to celebrate the World Environment Day and announce a new environmental project on Lake Baikal*. This new water stewardship project is an integral part of Every Drop Matters program that already supports the sustainable use of marine, coastal and freshwater resources and improved access to water supply and sanitation services in Croatia, Ukraine, Romania, Turkey and other countries.

More than 150 students, journalists, celebrities and Coca-Colas employees all wearing T-shirts with Every Drop Matters logo planted 250 roses, symbolizing beauty and purity of Lake Baikal and arranged the park cleaning initiative in the center of Moscow. A new interactive plasma technology demonstrated the pollution of Baikal and celebrities together with the children were happily cleaning it from the painted dirt.

Every Drop Matters projects vision is to allow communities to raise an environmental awareness on responsible usage of water as a natural resource. We are very proud to have an opportunity to partner with UNDP on important long-term water protection project on Lake Baikal, because we believe that our success depends on the sustainability of the communities where we live and operate, said Ljubo Grujic, Region Manager, Coca-Cola, Russia.

This project is important not only for local people living in Baikal, but also for all of us. This deepest lake in the world has been declared as UNESCO World Natural Heritage Site. Its protection is crucial for the wellbeing of future generations globally. We are happy to launch this new environmental project with The Coca-Cola Company. We hope that it will be a good step forward and contribution to the protection of the Baikal Lake, because every drop matters said Natalia Olofinskaya, Head of Environment Unit, UNDP in Russia.

Alexander Nezlobin from Comedy Club said We must start with ourselves. Let's all go to Lake Baikal and clean the nature around it. We must have more such initiatives. We are all ready to participate and help!

* Lake Baikal is the deepest and the oldest lake in the world. The lake contains 20% of the fresh water of the planet. It contains sufficient water, to give to drink the world-wide population, during 40 years.

250 roses were planted by journalists, celebrities and CC employees

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